Communication in Agriculture.
“Agriculture is a broad term to describe all parts of the food and natural resources system. It includes animals (livestock and pets), food, nutrition, farms, and the environment. When you see “agricultural” organization, that could be a food manufacturer or distributor such as Kellogg’s or Trader Joe’s, a horse breed association, an environmental nonprofit, or a farmer group, to name just a few. Many media companies also look for journalists to cover agricultural topics. Communication includes public relations, advertising, journalism, and video/radio production. The two combined are referred to as agricultural communication” (Abrams 2018).
Agricultural communication in kenya.
The research on the influence of Facebook on communication within Kenyan farmers, has revealed the barriers that are very significant communication using social media. The research reveals opportunities that will increase the level of sustainable agriculture and raise the profit and revenue margins for the country. By increasing communication, the rate of information in the hand of farmers increases which will lead to the growth of knowledge within the agricultural sector.
Barriers Facing Agricultural Communication in Kenya
- Expensive broadband costs
- Illiteracy and Lack of sensitization
- Climate change
- Urbanization
- Rapid rise in population
References
- Abram, K., 2018. What is agricultural communication. [online]. Available from: https://journalism.colostate.edu/agricultural-communication/ [Accessed 22nd March 2020].
The Social Farmer 